AskME app Review-The Baap of all Apps

AskMe.com is the next generation mobile app which serves as a one-stop solution destination that offers it’s users local search option, deals, online classifieds, buy now and voice features.

AskMe.com provides a simple solution to the user by eliminating the need to switch between different platforms like JustDial, OLX, Snapdeal, Groupon and more. All these options are available on one place i.e. AskMe.com and it does not end here it can turn out to be a boon for users particularly on mobile as they don’t need to switch
back and forth.

Once you Download AskMe App, You can start you local search like never before within seconds even standing by roadside. It has become even easier to use this service from a mobile phone than from a desktop PC.

You can also review items on the the AskMe.com platform before making a final decision and that is something which completes your search from start to end on the AskMe.com

How to use this App? Go to the home screen of AskMe.com app,just type in what you are searching for and there you go.

The ease and convenience of the AskMe.com app gives you the power to search “on the go” in your local area. It does not matter what you may be looking for, you can find it all on AskMe.com. So if you are on a road trip or away from your desktop, don’t just wait.

The AskMe.com mobile app is available for smartphone users as AskMe.com for Android and iOS

Politicians on Social Media

The Game plan of every Indian Political Party is moving to Social Media. Recently, I had a conversation with a CMD of a Leading Digital Media Marketing Agency, where he told me that many Politicians are approaching them to promote their Identity, mainly at the time of Elections and they are ready to invest huge amount of Money?

And if I go by Figures and Facts, the most famous Personality will be Narendra Modi i.e. NaMo

Have you ever thought, why so?  

Because, Social Media has become so powerful that it can turn a normal person to a Super Man.

We can take the Example of Anna Hazare in India and don’t forget the Egyptian Revolution. In India, our Leaders have realized the power of Digital Interaction Platforms where the Power house of the Nation (Youth) are talking and bothered about all the things in the World. Starting from their Daily emotional quotes to the trending Wars between Politicians.

That is why every Politician is trying to show their dedication towards the Nation and creeping about their Competitors and that too at a Cheap Cost. 

At least in Social Media, Politicians don’t need to bribe the Public with bottles of Whisky or throwing their Money to gain Vote Bank. All they are doing is sharing of Photos and Words to gain the Faith of Public.

14 reasons why one should not Advertise/Market his/her Product online

·         Email Spams

Sometimes, many Online Email advertisements are seen as spams which comes in the Spam Box of an Email user, where they either delete or ignore the Advertisements.

·         Irritating

Most users consider many of the online advertising vehicles, especially pop-up and pop-under ads, to be spam. This causes several problems for the business. With the ads being seen as spam, many users refuse to connect with them and, instead, just think of them as irritating.

·         Ad Block Software

There are programs, often built into the Internet browser that blocks the ads, so the business may be paying for ads that customers never even see. These disadvantages of online advertising may spill over into the business’s physical presence because, if the ads are irritating enough, customers may associate that irritation with the business.

·         Ad Fatigue

Website owners want to make money and, if they are not selling a product, they are most likely displaying ads. This widespread ad placement has led to advertisement fatigue or blindness

·         Less Guarantee of Conversion

Businesses often pay for ads that customers do not see, and the click-through rate — the rate at which users click an ad for more information is only around 1 percent or 2 percent. Even if the business is only using cost-per-click (CPC) ads that allow the business to pay only when someone clicks the ad, there is no guarantee that the customer will buy from the website after clicking.

·         Click Fraud

Depending on how you pay for your online advertising, you may encounter a common form of ad-result fraud based on inflated clickthrough results. If your ad placement costs rely on the number of clicks your messages receive, your competition can pay people to inflate the click rate and drive up your costs. These deceptive strategies can cost the competition much less than they do you.

·         Measuring Effectiveness

Measuring the reach and effectiveness of online advertising can involve evaluating complex, ongoing sets of metrics. Even after you crunch the numbers and look at how many sales you convert from the ads you place, these simple measurements may not tell the entire story of how effectively your message gets across. Everything from how you pay for your ads -- by the click or by the sale, for example -- to where your ads appear plays a role in how well your online outreach works. Evaluating the full range of outcomes can require time and statistical savvy.

·         Ethical and Privacy Concerns

As an online advertiser, you need to remember that even though your commercial messages appear on websites instead of in print or on broadcast media, your ads must comply with applicable laws that regulate truthfulness, disclosure, claims from unhappy customers and other regulations. These regulations can vary from state to state and country to country. At the same time that you face compliance mandates from government, you also can encounter consumers' ethical concerns about the use of cookies, Web bugs and other tracking mechanisms to aggregate together their online clicks.

·         Receptiveness

Although some consumers don't object to viewing ads on the websites they visit, others either ignore or refuse to click on them. Because these ads appear in a setting within which the viewer may not expect to see commercial messages -- on a news or informational site, for example -- your message runs the risk of failing to connect with an audience that dislikes and even distrusts online ads. Because online ads run above or alongside the content viewers really want to see or read, they can be seen as nuisances rather than added value.

·         Connection Speed

Bandwidth can also be an issue, although this is a shrinking problem. However, campaigns should be planned around demographics in determining the richness (and investment) of interaction. For example, heart disease medication is likely to appeal to an older community with less money and slower connection speeds.

·         Copying

Disadvantage of Advertising on the Internet is that marketing materials are automatically available for anyone in the world to copy, regardless of the legal ramifications. Logos, images and trademarks can be copied and used for commercial purposes, or even to slander or mock a company.

·         Web Clutter

Internet-advertising gold rush has begun to introduce ad clutter to the Web. Web users are so inundated with banner ads and spam email that they have begun to ignore internet advertising just as much as ads on traditional media

·         Language Barrier

Language difficulties are an issue of a mass portion of audience and this create a mess in understanding the matter of advertisement.

·         Transaction Difficulty

In case of Global Online Transactions in a e-tail shop sometimes becomes very difficult as they don’t support many currencies except few specific ones. Like USD, Rupee, etc.

10 Reasons for Marketers to use Online Marketing

Huge Market

India alone is having population of 1.241 Billion and where 72.2% of people reside in Rural India where traditional media cannot reach and affect their mindset. But Digital Media Marketing has shown a great potential in reaching them through Mobile Phones and Internet. 

We can take example of ITC’s E-Chou pal.

Cheaper and Efficient

Digital Media is a very efficient means of promoting a product where the marketer can exactly position its product wherever they want, and reachabilty in very huge in terms of Global Context. Also, the price to be paid for advertisement/promotion is very less as compared to Traditional Media.

Faster Reach

Online Advertisement is much f aster than offline advertising and we can start sending out the ads to a wider audience, the moment we start our advertising campaign.

Easily Track able and Conversion Measurement

Measurability and easiness to track the conversion makes online advertising much better and efficient than traditional advertising methods. Various Analytical tools are available to measure the Online Advertising campaign which helps in improvisation of the Ads. 

For eg. Google Analytics

Return on Investment

Online Advertisements are mainly focused on performance based payments, where Return on Investment is much better than offline advertisements.

Branding

Online Advertising plays a vital role in improving the branding of an Organization, service or product.

Audience Engagement

Online Advertising makes it easy for the audience to engage with the ads. Here, one to one communication model is possible where both the Company and Customer can directly communicate with each other, which is not possible through Traditional medium.

Flexible Payments

Payment flexibility is another advantage of online advertising and marketing. An advertiser has to pay only when there is a Click, impression or acquisition irrespective of Offline Advertisements where payments are to be done in full no matter there is any result.

Informative

Online Advertisements convey more details about the product/service to the audience at a low cost. Online Advertisements are composed with a clickable link to a specific landing page, where users can get more information about the product and can sometimes make purchases online.

Target Audience

Online advertisements always help in reaching the targeted audience which helps in making the campaign more profitable and getting more relevant leads. Here, Targeting can be done on various bases like Geography, Demography and Time.

Digital Media Marketing as a Career

If you are thinking to kick start your career in the field of Digital Media Marketing, then here are the few things which you must understand and learn.

Vitamin M (i.e. Money/Salary)

For a fresher, Digital Media is not the right choice if they are looking for money initially. If you are looking for money then probably "SALES" can give you more Vitamin M along with Calcium(Incentives). But, don't get demotivated, Digital Media Marketing is an arena which is one of the most interesting arena of doing Job where you can learn new things everyday. And if you become Master in this field through your work, hunger for learning and obviously ability to crunch your target numbers then surely you can scale up to a higher position faster then any other Department Employee, also you might end up being an Entrepreneur as a Corporate Consultant or having your own Firm.

Prospect

Digital Media Marketing is a huge field of business in terms of Creating Awareness of a Brand to Driving target people towards your Products. This is the most important prospect for any Business. Few reasons will be because FACEBOOK is the 3rd largest Country in the World and Google on an average answers more then 1 billion queries of people per day. If a person wants to work in this field, then he can work in different Job segments like for maintaining Brands, Advertising in Search Engines, Online retailing, etc.

Creativity

If you are innovative and creative this platform will give you immense chances to showcase your talent whether in terms of finding new ways to drive people or innovative ways to promote your Brand whether in terms of Visuals or Content. Digital Media Marketing has the potential to excite you with new technologies and platforms that are coming up every next day.  

Why go Digital?

What is Digital Media Marketing?

Digital Media Marketing is a branch of marketing that uses electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers.

It is a marketing process which leads to the development of any organization or brand by using a variety of digital channels such as email, social networks etc.

Apart from using many of the techniques and practices contained within the category of Internet Marketing, digital marketing extends beyond this by including other channels that do not require the use of the Internet. Due to non-dependence on the Internet, the field of digital marketing includes a whole lot of elements such as mobile phones or cell phones, display / banner ads, sms /mms, digital outdoor, and many more.

The Global Trends of Digital Media are changing everyday in a phenomenal speed.   New technologies are coming every next day and communication has changed drastically. The way of accessing information and interaction with People have changed. Gone are the days of sending a message through Pigeons, its the era  of Virtual methods of Communication. Take the example of Mobile Phones, Applications etc.

Why Marketers nowadays are getting anxious related to Marketing through Digital Media in India? 

Here is the answer. India alone has a population of more then 1.241+ Billion which is 2nd in the World, 151 million Internet users,71 million active users in Facebook, 33 million Twitter users, 900 million cellphone users and the numbers are increasing with each second. 

Also the buying pattern of Indian Consumers are changing day by day. Online purchase of Products are increasing. Consumers from Rural India is also using Digital Media.

Eg. ITC's Project E-Choupal.

Is it Costly?

This medium is the most cost effective method of Marketing which requires less money from the pocket and the visibility,  reach to consumers can be targeted according to various geographic locations. Also the numbers can be calculated for analysis and modifications of the Campaigns in order to make it for feasible.

This medium of Marketing can also be used to conduct a Market Research where the accurate values can be achieved.

What are the Benefits for Consumers?

The consumers can have all the information related to the Products. They can choose and compare any thing just by a Click.

The Prices are transparent where they get the actual price of any product. No more any Seller can manipulate the Pricing Factor. Also, Discounts and offers are always their for Customers.

And the consumers don't need to waste their valuable time in travelling to purchase a item, nowadays even a Bag of Potatoes can be delivered at the doorstep by the use of Digital Media.